Our Core Values
- Honesty – We believe that honesty is the essential cornerstone for a successful relationship to be built. Feeling completely confident and comfortable is important when choosing an advisor to manage your lifetime of hard-earned assets.
- Respect – True respect arises from the belief that you, our client, are completely capable and able to make smart, effective financial decisions to better your future. We are here to guide you on that journey, respecting your years of wisdom and experience along the way.
- Reliability – The idea of reliability is an important one. Reliability can mean many things, but amongst them, concepts such as dedication and trust come to the forefront. All of us are dedicated to our clients, always there for you when you need us to be.
- Education – Comprehensive client education is one of the guiding principles that we were founded on. Continuing education, no matter what your expertise level, is a critical component of smart financial management. We’re here to help support you in that process.

David Schmitz
Financial Advisor, Northland Financial
David is dedicated to providing exceptional customer services and strives to use his knowledge and experience to help clients meet their financial objectives. After a number of years in insurance, David decided to broaden his horizons by passing his Series 65 exam and becoming an investment adviser representative with SGL Financial, LLC. He strives to bring clarity, simplicity and peace of mind to the investment experience.
He has taught financial classes at Nicolet College and the Rhinelander School District. He works with people entering retirement (or already in retirement) to help secure the standard of living they deserve. David graduated from the UW-Green Bay in 1996 with General Studies Degree in Business & Economics.
David grew up in the Rhinelander area and lives with his wife Cindy on a hobby farm in the Town of Newbold. He enjoys the outdoors, hiking, snowshoeing, skiing and hunting. He has two adult children, John and Cari.